In response to Swindon Borough Council Consultation on “A Vision for Transport 2030”, a community vision was developed by a consortium of local groups. In this excellent plan they set out their strategies, their overall expectations of how this will evolve, and steps for getting started. There are a couple of things we in Totnes could add to this plan:

• Freight: We need to address the travel miles of goods
• We need to reduce the volume of goods in transit (and thereby overall consumption)
• Shared mass transport for goods and passengers
• Reduction Targets: We need to reduce our use of energy by 50% by 2030 (Zero Carbon Britain target)

An Integrated Sustainable Transport System for Swindon
Promoting Modal Shift	Public Transport	Active Travel - Active Health	Public Realm	Environment	Transport Innovation
Tailor-made support for every household, school & workplace Meaningful incentives	More buses. more often Better facilities Bus prioritisation Cheaper Fares	Safer walking & cycling More routes Combating obesity	Reduced congestion Streets for People 20 mph speed limit Green Infrastructure	CO2 emissions reduced Less road building Air quality improved	A UK exemplar Redeploying funds Levering government funding
What it will look like
Every person living or working in Swindon will be offered help and incentives to travel more sustainably Individualised Travel Marketing Campaign Car-Clubs in every neighbourhood Car-Share at all workplaces Working and shopping from home Discount and rewards for green travel choices Disincentives for polluting travel choices	It will be easy, pleasant and cheap to get around by bus Bus every 10 minutes at peak hours and good evening, Sunday and rural services New exchange, real-time information, harmonised ticketing Bus priority on all main routes Subsidised fares for all Fuel poverty and social exclusion reduced	Health improves as cycling and walking replace most short car journeys All streets have cycle lanes and pavements wide enough, well-maintained and signposted Off-road cycle network extended and improved Secure cycle parking at all amenities Every child that can will cycle or walk to school Obesity reduced	Public places and streets will be more attractive, safe and people-friendly Traffic made less dominant by lowering traffic speeds Amenity and well-being promoted through greening of streets Residents help design and transform streets	The transport sector will play its part in tackling pollution and climate change CO2 emissions from transport reduced by 20% by 2010 and 80% by 2050 Environmental impact of road building reduced Air quality improves and respiratory problems decline	Investment will focus on creating and promoting an integrated and low-carbon transport system that is a national exemplar Resources redirected from increasing road and parking capacity to sustainable transport Major government transport funding levered MPs and Councillors working together
Getting started
Travelsmart Marketing Travelwise Businesses School Travel Plans/Safe Routes to School Bike It! Officer CTC Community Cycling Development Officer	SBC Management of Thamesdown Transport SBC Local Transport Plan Local Transport Bill (2008) regulation	Cycle Demonstration Town SBC Lifestyle Team Active Swindon NHS investment	SBC Design Codes Homezones DIY Streets DfT Manual for Streets Streetscene	SSP Climate Change Action Plan SBC Sustainable Development Team DfT Low Carbon Transport Climate Change Bill	SBC strategic direction, policy, planning and commissioning Programme integration

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